Niche content has been a part of adult entertainment for decades, and the adult Internet explosion of the 1990s and 2000s has resulted in a wider variety of niche content than ever. From gay niches and BDSM niches to alt-porn niches and ethnic niches, an endless amount of micro-niches and sub-niches can be found on the Internet in 2009. Despite the current economic crisis, niche content remains an attractive option for many adult Internet companies.

Morgan Sommer, president of the gay-oriented, Los Angeles-based Cybersocket, said that providers of niche adult content have a major advantage during a recession: They are appealing to people who are very specific about what they want and tend to be quite passionate when they find it. “Consumers of niche content are extremely loyal during both good and bad times because by definition, they want something that is very unique and hard to find,” Sommer explained.

One of niche content’s BDSM success stories is the New York City-based adult webmaster/content producer Moe Styles, who founded AmateurBound.com in 1999. Styles said that although AmateurBound.com experienced steady growth for nine years, business has been down by about 30 percent during the current recession. Nonetheless, he stressed that having exciting niche content has enabled him to maintain a lot of devoted followers even in a challenging economy.

“I’ve had some members who have been coming back for the whole 10 years I’ve been in business, which is an honor,” Styles said. “Coming back is something they don’t have to do, and it’s very flattering. I find that my membership base has been loyal throughout the years — and the way the economy is, I’m glad to have customers like that.”

One pattern that Styles has observed during the current recession is some members leaving his site only to rejoin a few months later; those customers, he said, are probably having financial problems but remain enthusiastic about his content — and the fact that they keep rejoining, he said, underscores their enthusiasm.

During a recession, some niche-oriented webmasters might be tempted to lower the monthly cost of their membership sites in the hope of attracting new members. But Sommer strongly advised against that. “One of the things not to do during a recession is to start reducing your website’s prices,” Sommer said. “If you start lowering your prices when times are bad, getting your prices back up to normal prices when times are good is almost impossible. A recession doesn’t require you to change your business behavior. You should always be selling a good product. You should always be selling an honest product. You should always be doing your very best to convey to your potential customers why your product is something they should want. During a recession or not during a recession, those are the rules of business that always apply.”

Niche content will no doubt continue to diversify, and Sommer said that the niche content providers who are smart, creative and hard-working will be the ones who come out ahead when the economy improves. “Niche content is still fundamental to the porn industry. It will always sell.” he concluded.

So join the hard-working webmaster niche, providing unique, targeted content that will make your business recession proof.

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