It seems Google wants to track down any piece of information that may be relevant within a random search so they are now indexing forum posts as well. All chronicle message board activity is under Google’s web-indexing spiders attack. This means that subjects that made a lot of waves will be represented by web forum links which will appear on the first page of results.

On the company’s official blog a Google representative explained this new perspective: “We hope this feature gives you a deeper view into the relevant content available on sites throughout the web, even when that content spans multiple pages or discussions. At the same time, the main search results are diverse as always, so if you can’t pinpoint a useful comment there’s a list of relevant sites there to help.”

The search results for the message boards will appear indented right after the first three or four mains results, but even though this should be seen as helpful, Tom Leach (owner of ThatOneProgram and JayManCash) has his doubts. “We don’t want all the surfers to know everything, now do we? I’ll bet message board posts will end up pulling in higher ranking than our sites. And then this is really what we need the message board thieves that end up getting more traffic than they have already.”

But in the end, it’s all a matter of adapting to Google and not the other way around…

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